Moderna introduces scientist social series: Moderna is inviting LinkedIn and Instagram scrollers to take a break with its scientists in a Coffee Break Science series that started this week. The short videos lead off with infectious disease immunologist Carole Henry explaining how viruses work. The ongoing series will tackle a range of virus, vaccine and immunology topics.
Boehringer renews behind-the-scenes look at mental health: Boehringer Ingelheim will reopen its “Look Beyond Stable” interactive apartment space in New York City this weekend to highlight the day-to-day challenges for people living with schizophrenia. Initially launched in December, the unbranded exhibit showing typical chaotic living conditions adds an auditory hallucination simulator and real patients, including TikTok influencer Kody Green, at the 10th Avenue site on Saturday, Monday and Tuesday.
Ogilvy Health adds influencer practice: Ogilvy is adding a marketing service to help pharma and healthcare brands connect with social media influencers. Its research found seven out of 10 people look for health-related advice on social media. “Matching the right brand that naturally fits with the right influencer with the right ability to be a part of that conversation is the Holy Trinity,” Michael DiSalvo, Ogilvy’s US health influence leader said. “You can’t buy your way into these conversations without authenticity … Influencers are the lens that differentiates us from other paid channels.”
Pfizer celebrates one-year anniversary at HQ and student ‘school’: Pfizer marked its first year in its new Manhattan Hudson Yards headquarters in April and the opening of its School of Science. One of its educators recently offered a behind-the-scenes Instagram video tour of the program for middle school students, which had more than 6,000 visitors in the first year.
Acadia taps 10 college students for Rett scholarships: Acadia Pharmaceuticals has chosen its first class of college scholarship winners who are siblings of people living with Rett syndrome. Each of the 10 will receive $5,000 for help pay for their education in the 2024-2025 school year. The program is meant to recognize the “unsung heroes” — brothers and sisters who often help care for their siblings.
Otsuka, Lundbeck add second Rexulti Alzheimer’s TV ad: A second TV commercial for Otsuka and Lundbeck’s Rexulti, approved to treat agitation in Alzheimer’s disease, keeps the focus on compassion for patients who may have outbursts. Rexulti nabbed FDA approval for the added indication last May; sales of the drug increased 16% in 2023 to 4.53 million Danish kroner ($649 million).
Bioscript Group acquires medical content company: Medical comms consultancy Bioscript Group acquired Enzyme Communications last week as it aims to boost its medical writing, scientific content creation and storytelling expertise. The Enzyme team, including co-founders Neil Kumar and Adam Goodband, will join Bioscript’s medical and scientific comms division.